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Protex Rebranding
Client:
EuroM / Protex
Role:
Visual Designer
Date:
2019
Protex is a skincare brand with a 50-year history focused on feet protection. My role was to rebrand the original concept preserving its core characteristics - the lettering, and their iconic foot.
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While keeping the brand awareness and history, the new design emerged from two fundamental concepts: moisturising and freshness. Along with a modern and refreshed logo, I created a packaging set to reflect the rebranding.
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