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Protex Rebranding

Client:

EuroM / Protex

Role:

Visual Designer

Date:

2019

Protex is a skincare brand with a 50-year history focused on feet protection. My role was to rebrand the original concept preserving its core characteristics - the lettering, and their iconic foot.

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While keeping the brand awareness and history, the new design emerged from two fundamental concepts: moisturising and freshness. Along with a modern and refreshed logo, I created a packaging set to reflect the rebranding.

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